Nicely done Superbowl ad

While I was busy procrastinating and watching Superbowl ads online, I came across this one for the new Yukon hybrid SUV.

http://creativity-online.com/work/view?seed=zaEcZCHr&playlist=428

I think this one really stuck out from the crowd because it is so simple and the images, while really only combinations of black lines, help greatly in getting the message across. Even though the design is abstract, you know the story behind the man who is continuously pushing pebbles up a hill and so you understand what they're getting at without them having to come right out and say it.

I thought it was really effective.

Ads too obscene?

As I was reading through some news Web site I came across this gem.
http://hamptonroads.com/node/452689

Apparently a Abercrombie & Fitch store had two in store displays confiscated by police and the manager was given a citation for obscenity for the displays.

I guess that answers some questions talked about in J-School classes concerning whether or not ads are becoming too sexually charged.