Let's roll, people. It doesn't matter if you're old world or new world, decision-making matters. Check out this new case of "what in the world were they thinking?" in Golfweek magazine. It's the kind of thing that costs designers jobs. But it has far more than pragmatic implications.
What are designers' responsibilities? What kinds of process problems might have led to this debacle? If you were the youngest person in that shop and saw the cover mockup, would you have said anything?
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